The old saying goes that "god is in the details." That might be. Success is often made or lost in how the details are handled. However, if you want to align and do what they need to do to all arrive in the same place, god is in the why. If you want people aligned, they better see the same why, they better be singing from the same hymm book.
A child asks why something happens, why something was done, why people came together. It's when everyone can honestly answer the question as it uniquely applies to them and find the direction that takes everyone to the same place, that you get alignment.
You cannot supply every answer, convince every skeptic or solve every problem necessary to make a project succeed. If everyone knows the why and it relates to them, they'll come up with the right answers without you.
If you want alignment and success, god is in the why.
Photo Credit: escapista