Tuesday, August 5, 2008

Do Surpluses of Information Lead to Deficits of Attention?

There is so much information circulating around businesses and projects, how do you decipher what is critical from what is interesting from what is noise? If everyone is in the same office or building, maybe managers can develop a sense of this or discover critical information from serendipitous conversations, but if people are spread among multiple offices, maybe in multiple countries, how do you determine this?

Attention Economy
In 1985, Michael Goldharber, a theoretical physicist first wrote about the attention economy. If economies are about the distribution of scarce resources, if there is a surplus of information, attention is a scarce resource. How do you draw attention to what is critical and separate it from the noise?

The Purple Cow
In 2003, Seth Godin wrote The Purple Cow around the premise that the only thing that catchs your attention is something remarkable. By definition, something that is remarkable is worthy of a remark. Is the information that is critical in your corporation also remarkable?

How do you go about making what is critical, remarkable?

No comments: