Wednesday, August 13, 2008

What do you Pay Attention to? VED Analysis

If a surplus of information leads to a deficit of attention, how do you decide what to pay attention to? In the world of projects and corporate communications, consider using the benefits of VED Analysis to separate what is Vital from what is Essential from what is Desirable.

VED Analysis
VED analysis comes from the world of evaluating what medicines are stocked, especially where trade-off have to be made and lives are at stake. It is a system of setting priorities and drugs are classified according to their health impact.

In the world of projects, where there are limited resources and steering committees or project leadership teams need to evaluate alternate approaches, what about using VED Analysis to classify options by considering what their outcomes would be? If the suggestion out lead to an outcome that is vital, how should that be compared to an outcome that is essential or desirable?

Would changing your analysis simplify the evaluation process?

Photo credit: Joe Shlabotnik

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